The purpose of any business is to attract customers, which can only be achieved through marketing. If your cash register is not ringing and there is a problem, you \'d better find out the problem quickly. Because in today\'s highly competitive retail industry . . . . . . Successful retailers are no more talented and intelligent than you. They just learned to do things differently and make money in the process. Using the following 12 steps to increase your retail sales, you will simplify your efforts, increase profits and increase your chances of success. 1. Know Yourself. Having your own business is not just creating a job for yourself. Your basic role is marketing, finance, administration, and personnel responsibility. In order to get the best results, it is rare for a person to play all these characters equally well. You have to know which parts you can handle yourself and which parts you need help. 2. Plan Ahead. Many shops are well run Interested people, but they don\'t have all the information they need to get the job done. This includes a clear idea of market segments, target markets, customer service, product selection, marketing mix, promotions and pricing strategies. If you want to succeed, you need a well thought out business plan to help you make the right decision. 3. Understand the industry. If you have a deep understanding of your business, you can get the most competitive advantage. For prosperity and prosperity, you must be committed to learning and have the desire and energy to achieve your goals. This is the five main reasons why most enterprises fail: lack of industry knowledge, lack of forward-thinking market strategy, and lack of sufficient capital goals ( Adbygoogle = window. Adbygoogle | []). push({}); 4. Know your customers Make it your business for your customers to get what they want and they will do business and buy from you. The products and services you provide should reflect the needs and needs of your customers. Think from the customer\'s point of view; Buy, show, sell and say what they\'re interested in, not just what you\'re interested in. Remember, it is the customer who decides whether you are successful or not. 5. Maintain a good financial record. If you don\'t know where your money will go, it will disappear soon. \"Business Games\" are played with computers -- The score is assessed in dollars and cents. Good financial records are like instruments on the plane and they will keep you updated about your height, direction and speed. You will fly blindly without them and have no control to guide you to your destination. 6. Manage your cash. No matter how unique and wonderful your store is, your business cannot survive without cash flow. The money in the store is an important part of keeping your business financially healthy. If you budget wisely and know the interval between your monthly income and expenses, you don\'t have to worry about running out of money. 7. Use reasonable management methods. As a shopkeeper, you are also a manager. You have to make decisions, provide customer service, manage time and resources, and know more about how to sell and run your business than anyone who works for you. Give your employees the opportunity to grow, treat them fairly, give them value for money, and they will help your business succeed. 8. Establish a clear image. Your image is important and is the function of your marketing efforts and materials. Customers create their views on your business from your name, website appearance, store location, products, prices, visual goods, logos, displays, business cards, newsletters, advertising materials, customer service and anything else related to your business. 9. Control inventory. Inventory needs to be managed in all retail stores. Your money is on the shelf, making up a large part of your business investment. Retailers looking only at store shelves cannot maintain a proper balance between the correct number of goods and possible customer needs. Not enough control, slow. Mobile inventory becomes obsolete and costs are very high. 10. Buy and price for profit. To understand retail, you must start with the concept that your commodity price is nothing more than a temporary estimate of what customers are willing to spend. When formulating the overall pricing strategy, practical methods can be developed according to the relationship between supply and demand. To be more competitive, join the buying group and seek a manufacturer discount to allow you to buy the item at a price below the wholesale price. By offering better value, you will be able to attract more customers and provide more opportunities to shop in your store. 11. Learn from professionals. In today\'s explosive market, it is absolutely necessary to take the right action and there is no room for error. I don\'t know how to browse these quickly. In the mobile era, it can be a tricky problem or even a self. Destructive experience Because emotional, sometimes difficult decisions have to be made, the key difference is the new idea of having a just business position. 12. Ask for help when you need it. Remember, getting results is the most important thing! Please don\'t be too proud. we need help sometimes. It is important to realize that things you don\'t know will ultimately cost you, reduce the chances of success, and greatly reduce the chances of achieving your business goals. Hiring an expert with professional skills can be the most profitable decision you make to protect your business and financial future. Recommended books on how to improve retail sales: How to avoid \"just look! \": And other ways to increase retail sales Bible: great books for GR. E. A. T. New Retail Rules for sales: competition, sales and customer service in the world\'s toughest markets-Volume 1: the right retail service! Retail sales are not brain surgery, it is twice as much as Hadibo Nelson, president of electricity retail. He can help you increase sales and profits, turn inventory into cash, take back the money invested in your business, and you only pay for the results. For free information on how to simplify marketing efforts and add dollars to the end line, visit the retailer\'s bottom line cash flow to what you need to know when launching a retail store: tip 1- Time retailers are the key to the success of clothing retail business. Cost and cost of opening the shoe store business (Part 3)