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Ecommerce Website Design Lessons To Apply To Your Retail Store

by:Tuowei     2019-09-09
When designing an e-commerce website, one can learn a lot from the lubrication of good physical operation.
ATAK interactive, a well-known Los Angeles Web design company, offers 10 courses that can be applied to their website plans. 1.
Add security and show it there: Consider walking into the astore.
Immediately, a credit card icon on the front door was seen, and a well-dressed security guard greeted the customer at the door.
Security can not only prevent users from stealing, but also help users feel security and protection.
Make sure it is safe to show users the website.
Because you sell products, make sure your site has an ssl that encrypts your site.
Once completed, display the icon provided by the SSL company on the main page to show the user where it is.
Users want to see two things, the logo for all site security measures, and the small lock icon in the web browser that confirms the security of the site.
It looks professional and safe. 2.
Make it easy for users to browse your website: just like physical retail or wholesale stores, users need to find what they want quickly.
Access and good shelf display are directly related to online stores.
Don\'t let users watch videos, and don\'t walk to the island before they figure out how to get to where they want to go.
Don\'t let them sign up for store cards for anything and offer multiple ways to go to the same place.
Make it simple and easy for young users or old users to find information and buy it. 3.
Add familiar logos, BBB, and other organizations that show credibility: When you first go to a restaurant, most people look for a health rating logo on the window, or for a Michelin-starred plaque on the wall.
They want to know what the experts say about the service.
Your site users want the same thing.
If you are an affiliate or referral of a trusted organization, make sure that the user can see and confirm.
If users know reliable affiliates recommend you, they will feel safer on your site.
Recommendation is also a good way to build confidence from potential users. 4.
All payment options are provided: as a shopper, I have cash at times, credit cards at times, gift cards at times, and checks or debit cards at times.
Sometimes I have American Express and sometimes I have a visa.
Most stores let shoppers spend in whatever way he or she wants if they don\'t accept the pockets left by customers.
Do the same on your website.
Also consider using PayPal and Google Checkout.
Let people pay what they want. 5.
Show your product in the best light: Make sure your e-commerce website product photos make your product look as attractive as possible.
This is your chance to impress.
Think about how much time and effort a grain company has put into packaging.
On the website, you need to do the same thing with your product lens.
Show the details of your product and show other views.
If the product is a shirt, show it to the person wearing it and show the look of it and pants. 6.
Expanding business hours increases sales opportunities: This lesson is obvious, but your business will never be completely closed for e-commerce stores.
Of course, customer service may not be available for part of the day, for example, if you don\'t want to pay for an agent at 2 in the morning, but the user can still place an order, look for information, price matching, etc. 7.
E-commerce website stores also need policies: there are rules, policies and procedures for each store.
Make sure that everything is clearly displayed on your website so that customers are not affected by issues such as unexpected fees, returns, etc.
Create a customer service section for your e-commerce website and ensure that users can clearly find answers to all frequently asked questions. 8.
Consider all your clients.
Some of your biggest customers are search engines if you don\'t know!
Make sure all users can easily get to the parts they need without making a fuss.
For search engines, make sure they find you.
Like regular customers, search engines need instructions from your store.
E-commerce sites require special SEO practices, especially in a competitive market environment where the site stores are located. 9.
Store name, location and contact details are all important: customers don\'t want to guess where your store is or try to remember how to spell your store name and try to find it in the catalog.
Let people remember your URL.
Also, if you are a company that sells wood, try adding \"wood\" to your URL, like Anderson Wood.
Com or something like that.
Also, on the Web, you have to show your real presence and users can and will be able to get in touch with customer service when they need it.
Try to include contact information on each page of the site, for example, at the top of the title.
Other contact details are also provided, such as contact details and links to social networking sites where you have your profile.
Customers need to know that they can contact you if something goes wrong or they have not received their purchase. 10.
Quick checkout.
Physical retail stores have learned that people like to check out quickly, and some retailers even let users check out themselves if the idea is smart.
Your local supermarket is a great example of online checkout, skipping the line through the self checkout channel, which reaches retail level.
Users don\'t like to wait in line forever.
Let them in and let them out and make sure they come back because they are happy.
Good e-commerce sites should have online checkout and easy customer account creation.
Users should not have any chance to exit the page as they do not know where they are or are not happy with the checkout process. 11. BONUS!
Including proof: written proof with pictures is very good for your website and sales conversion.
Add audio and you look better.
If there is a name and location associated with the actual text, the proof is more credible.
If you\'re going to start designing an e-commerce site, think about the location of success.
Also take the time to see what you have eaten
A business store with a successful model.
The next time you shop online, take the time to pay attention to what certain e-commerce sites you shop online are, and when you buy from them, it will make you feel safe.
Then apply this experience to your own website.
Finally, think about your website when your customers experience it.
Do whatever you need to do to help them feel confident about shopping online.
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